Whether you love him or hate him, there’s no denying the fact that Tyler Perry is wildly successful. But have you ever asked yourself why Tyler Perry is successful? Okay, I know that many actually have dissected the reasons behind his rise to uber-success (especially on Facebook), and the reasons they give usually ring of words like “chitlin’ circuit”, “self-hatred”, “cooning” and “homosexual agenda”. I ain’t even about to go there.
Because the fundamental answer is actually so much simpler than any of those things.
Tyler Perry knows his audience.
He knows them inside out. He’s watched them from the stage, from behind the stage, he was raised by them, he lived next door to them, and most importantly he listens to them. And then he delivers what they want. It’s really that simple.
People argue about so many aspects of Tyler. They don’t like how he does this. They think he should do that. Some even think that he should disappear altogether. But the mere fact that he’s here at all is due to the fact that he gives his people what they want.
It’s also why he’s been able to successfully expand outside of “his” people with shows like If Loving You Is Wrong and Too Close to Home. Tyler not only knows what old black church ladies want, he knows what nighttime soap watchers want because in actuality, these audiences often intersect. Mainstream didn’t know it, but Tyler did. That’s why their nighttime soaps ratings floundered while his continue to soar.
Tyler knows Miss Laura and Auntie Sister and Big Mama, and he knows that after came home from the church trip to see “Madea Has A Baby”, they watched shows like Dynasty, Dallas, at least back in the day when those shows came on. And he knows that in the day time, they like to catch Young and Restless and Days of our Lives, or as they called them, their “stories”.
Tyler doesn’t listen to the critics and naysayers. He writes for his tribe.
Tyler knows his audience and he gives them their stories.
Find your audience and give them theirs.
This writing tip was inspired by the Hollywood Reporter’s latest interview with Tyler Perry.
Don’t worry about whether or not you suck…
No matter how good (or bad) you are, somebody’s gonna have something negative to say.
Don’t let that person be you!
Writers are a sensitive bunch. And we often hold ourselves to high, sometimes impossible, standards. We make all kinds of excuses as to why we can’t finish writing a book (or start writing one) but it often boils down to fear.
More specifically, fear that we secretly, or not so secretly, suck.
But guess what? It’s okay to suck. At least, for a little while.
Because we all sucked at some point. Some of us still do but are doing just fine with fans and finances. You don’t have to be the best straight out the gate. And I’d be willing to bet money that it’s damn near impossible to be the best because who’s measuring this stuff anyway?
Sales don’t determine who’s the best. Nor do fans. Or critics. Because there’s something for everybody in the bookstore.
You just have to have the passion to be the best. Give yourself some time, and a LOT of practice, and you’ll get better.
I promise you, you won’t suck forever.
Peace & Positive Vibes,
Real talk, this is the simplest writing advice anyone will ever give you…
Sit your butt down in the chair and write. Write on paper. Write on a laptop with no distractions from the internet. Write on a paper bag if you have to. Just write. Do this for an hour or two. Repeat.
Every. Damn. Day.
Do it until you die.
Well, it isn’t quite day three of NaNoWriMo. It’s actually a week after day three. Yikes!
It’s funny, I have the discipline to write every day with no problem, but making videos? Pfft. That’s a lot of work. Just trying to do this has given me the utmost respect for YouTube and IG and Snapchat stars. People might think that it doesn’t require a talent, but a LOT of work and thought and creativity goes into making high-quality videos that people don’t realize. I’m definitely being pushed to step up my game! And as I’ve been working at amping up my social media presence I’ve learned so much that I’m looking forward to sharing it with you very soon.
So although I’m playing catch up with these videos, and I WILL catch up, KEEP ON WRITING!
And I’m here to help you not only survive it, but to thrive!
National Novel Writing Month or NaNoWriMo is a writing challenge that dares participants to craft a 50K word novel in 30 days. Wow! Quite the challenge, but it can be done. But what if you aren’t trying to complete a novel that quickly? NaNoWriMo is still an excellent time to get off to a smashing start to your first book. You’ll feel the camaraderie of other authors who are trying to do the same thing, and that can be so motivating! And, I’m doing my part to motivate you just a little bit more!
Whether you’re tightening up an existing draft or starting from scratch, I’ve got 30 days of writing tips to see you through. It’s definitely going to be a challenge for me to create 30 videos in 30 days but I’m going to do it, and do it all while editing my latest novel Dopechick which will hit shelves very, very soon. (I smell a giveaway coming! Stay tuned!)
Make sure to check my YouTube page daily, and if you have questions or want a specific tip, email me at email@example.com or in the comments below.
Looking forward to hearing from you, and write on!